Good Conversion Practices for PMI U.S.’s Smoke-free Products*
PMI U.S. offers a variety of quality, scientifically substantiated smoke-free products. Our vision is that our smoke-free products will one day replace cigarettes.
- Cigarette smoking causes serious diseases and is addictive. Without question, the best decision any smoker can make is to quit tobacco and nicotine use altogether.
- Individuals under the age of 21 should not use tobacco or nicotine in any form.
- Our smoke-free products are for legal-aged adults (21+) who would otherwise smoke or use nicotine products.
- Our smoke-free products are not intended for people who have never used tobacco or nicotine products or who have quit using tobacco and nicotine products altogether. Our smoke-free products are not alternatives to quitting and are not designed as nicotine cessation aids.
- Our smoke-free products are not risk free and contain nicotine, which is addictive.
- For adult consumers to experience the full benefits of smoke-free products, they should switch away from cigarettes completely.
- We make available to consumers Safety Warnings & Instructions for the use of our smoke-free products.
*“PMI U.S.”, “We” and “Our” refer to Philip Morris International’s U.S. family of businesses.